Supporting an Aussie brand as they move to a franchising model and further build on a robust and delicious business.
The Client:
Banana Blossom is a premium QSR brand born on the Northern Beaches of Sydney. They combine authentic Asian flavours with a modern, fresh take on food-on-the-go and have been serving delicious Asian-inspired salads and meals since 2003. The Banana Blossom concept has evolved into a successful franchise model with multiple stores across NSW and QLD. And with their strong foundation and commitment to quality, Banana Blossom is poised for even more growth and success in the future.
The Challenge:
As small business operators transitioning to franchising, Banana Blossom needed to find a partner to develop and execute their franchise go-to-market strategy and recruitment process. Based on expertise, a bespoke approach to clients and passion for driving business success, Franchise Agency was appointed as the franchise development partner.
The Outcome:
With the goal of enabling franchise recruitment, Franchise Agency quickly developed the go-to-market strategy, set up the necessary processes and procedures, and put the plan into action.
With Franchise Agency’s support, Banana Blossom successfully recruited and onboarded five franchise partners in the first twelve months, doubling its store footprint and taking the brand over the border into Queensland. Franchise Agency’s expertise in developing the franchise go-to-market strategy and recruitment process continues to help Banana Blossom expand its business and further build on its robust and delicious concept.
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