Mathnasium is a highly successful international franchise that provides customised math instruction to students of all ages and skill levels. With a proven track record of changing the lives of more than 100,000 children across the globe, Mathnasium was ready to expand its reach to the Australian market in 2019. With the goal of launching in Australia, Mathnasium secured a Master Franchise Partner who successfully launched a pilot location in Sydney. However, they soon realized the importance of having a trusted franchise development partner to help identify and recruit new franchise partners across the country.

To help Mathnasium achieve its goal of launching in Australia and expanding its footprint across the country, Franchise Agency was appointed as the franchise development partner. The first challenge was to create and launch a compelling go-to-market strategy to attract potential franchise partners. The second challenge was to overcome the recruitment issues brought on by the global pandemic, which required a strategic digital approach to establish Mathnasium as a recognised franchise brand across the East Coast.

With a deep understanding of the Australian franchise industry and a proven track record of success, Franchise Agency developed a powerful collateral and content strategy to highlight Mathnasium’s unique approach to math education and position the brand as an innovative player in the Australian market. Through a strategic digital approach, Franchise Agency was able to establish Mathnasium as a recognised franchise brand across the East Coast and successfully recruited xx franchise partners who have since opened 10 Mathnasium centres in Sydney, Canberra and Brisbane.

Today, Mathnasium is well-positioned for further expansion throughout Australia, including the highly competitive Melbourne market where two new centres are set to open in 2023. With a goal of opening 100 franchise locations in the next 5 years, Mathnasium continues to partner with Franchise Agency to identify and recruit franchise partners who are passionate about changing the lives of children through the power of math.